Responsibilities:
Partner Marketing Strategy & Execution
Develop and implement a comprehensive, scalable partner marketing strategy and co-marketing initiatives for Independent Software Vendors (ISVs) and Systems Integrators (SIs)
Create repeatable marketing programs that enable ISV and SI partners to effectively position and sell Claude-powered solutions
Design and execute co-marketing campaigns that drive awareness, adoption, and revenue growth
Build self-service marketing resources and playbooks for partner success
Program Development & Management
Establish a partner marketing programs that can scale across an ecosystem of partners
Create tiered marketing programs based on partner type, size, and engagement level
Develop joint value messaging frameworks for partners
Manage partner funding programs (MDF/Co-op) and ensure ROI tracking
Content & Enablement
Create scalable marketing assets including solution briefs, case studies, and sales tools
Develop and deliver partner-specific content that demonstrates the value of Claude integration
Build training materials for partner’s go-to-market teams (sales & marketing)
Manage a partner portal with self-service marketing resources such as brand and co-marketing guidelines, program docs, pitch decks
You may be a good fit if you have:
10+ years of experience in B2B technology marketing, with emphasis on partner/channel marketing
A proven track record developing successful co-marketing programs with Cloud (AWS, GCP or Azure) Partners, ISVs and SIs
A strong understanding of AI/ML solutions and ability to communicate complex technical concepts
Experience creating sales enablement materials and training programs
Excellent project management skills with the ability to manage multiple initiatives simultaneously
Outstanding written and verbal communication skills
Strategic thinking skills and a data-driven approach to measuring marketing effectiveness
A Bachelor’s degree in Marketing, Business, or a related field
Strong candidates may have:
Direct experience with partner marketing in the AI/ML technology space
Demonstrated proven success in scaling partner programs from inception to enterprise level
Experience building and managing partner portals and self-service resources
An ability to work cross-functionally with sales, product, and technical teams
Experience working with marketing automation platforms and partner management systems
